Content Designer | 
UX Strategist

I've seized incredible opportunities throughout my career. Empathy for the user has always been at the forefront.

I launch financial products and write content that powers onboarding, account funding, transacting, trading, and beyond.
My SAAS partner scope ranges from simple content embeds, to enterprise-level international product integrations.
I ran biz dev and partnership portfolio optimizations for small publishers and Fortune 500s.
20+
Years of experience
I was interviewed on the Fail Faster podcast, my episode is titled "Empathizing with users." Yes, we talk about Al.
Listen to podcast

Career highlights

City National Bank
Vice President | UX Strategy Lead

• $25M saved in annual expenses by migrating FinTech products to in-house build
‍
• 8% reduction in employee processing time by optimizing user feedback retrieval

2022
2021
Apple
Sr. Content Strategist

• $250M quarterly revenue boost  through digital brand content transformation

J.P. Morgan Chase
Sr. Content Strategist

• $500B+ in account funding generated through investment product

• 15% conversion rate for HNW client loan product for $21B market

• 86% reduction in loan account open time

2018
2017
E*TRADE
Senior Content Strategist

• Overall increase in eTrade iPad app downloads, account opens, and higher average account funding.

Starwood Hotels
Associate Director, Content Strategy

• 130% conversion rate increase through UGC strategy
• 140% revenue increase through video content strategy‍

2013
2010
NY Daily News
Senior Product Maager

• 700%+ video product revenue increase
‍
• 200%+ site traffic increase through CMS migration process

Wenner Media

Senior Product Partnerships Manager

220% increase in partnership subscription volume

‍24% increase in ad revenue

66% CPA reduction for SEM campaign

2008
2006
Meredith Media
Product Partnerships; Assistant Manager

Operated 50+ partnerships that generated more than 1.5 million subscriptions

Belvoir Media
Marketing Associate‍
Accountant

2002

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Links
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JOE ESPOSITO