E*TRADE
E*TRADE
Content redesign | Vendor tech migration
Situation + Problem(s)
Content lacked taxonomy necessary for iPad app redesign and branch deployment.
OptionsHouse tech integration was (very) complicated.
🛠️Methodology
Led content and product audit, prioritized multi-tab experience.
Collaborated with OptionsHouse to merge systems, combine customer profiles, and unify product offerings.
📈Result
Overall increase in eTrade iPad app downloads, account opens, and higher average account funding.
BRIEF
OptionsHouse features included advanced charting, analytics, and a more robust trading interface. We wanted to showcase it in the iPad app but also offer experiential marketing. This coincided with the opening of the E*TRADE flagship branch in Midtown NYC.
We worked with Jam3 agency on the activation:
OptionsHouse features included advanced charting, analytics, and a more robust trading interface. We wanted to showcase it in the iPad app but also offer experiential marketing. This coincided with the opening of the E*TRADE flagship branch in Midtown NYC.
We worked with Jam3 agency on the activation:
.svg)
